Hungary and Romania set the price ceiling in SEE as cooling demand tightens power markets

Hungary and Romania emerged as the highest-priced electricity markets in Southeast Europe during Week 26 (22–28 June 2026), with both countries recording weekly average wholesale prices close to €150/MWh. Hungary led the region at €149.92/MWh, representing a 37.3% increase from the previous week, while Romania followed closely at €148.78/MWh, up 41.9%. Their performance reflected not only a broad regional price rally but also the combined effects of stronger electricity demand, rising import dependence and tightening system flexibility.

Hungary’s market remains one of the most influential pricing hubs in the region due to its strategic position within Central European and Balkan electricity trading. As temperatures climbed and evening electricity consumption increased, Hungary once again served as a key reference market for neighboring countries, including Serbia, Croatia, Romania, Austria and Slovakia. The sharp rise in Hungarian wholesale prices mirrored the tightening conditions across interconnected markets, with the country recording the highest weekly average price among the monitored Southeast European exchanges.

Romania experienced a similarly significant market shift, driven by robust demand and a noticeable increase in electricity imports. Although the country benefits from a diversified generation portfolio that includes hydroelectric, nuclear, thermal and renewable power, higher import volumes during the week indicated that domestic supply alone was insufficient to meet rising consumption. The development highlights how even well-balanced power systems can become more exposed during periods of elevated temperatures, reduced hydro availability and stronger regional price convergence.

The week’s market dynamics also emphasized the growing importance of evening peak pricing. While solar generation continued to moderate electricity prices during daylight hours, its contribution declined rapidly in the late afternoon as cooling demand remained elevated. As a result, gas-fired plants, coal and lignite generation, hydropower flexibility and cross-border imports became increasingly important in meeting evening demand. This tightening of available flexible capacity led to the strongest hourly price spikes during the evening trading period, with Hungary recording particularly pronounced price strength.

For Serbia and the wider Western Balkans, developments in Hungary and Romania have direct commercial implications. The pricing corridor formed by these two markets increasingly serves as a benchmark for regional import costs, electricity procurement strategies and merchant renewable energy revenues. When wholesale prices in Hungary and Romania approach €150/MWh, neighboring markets face higher import costs and greater exposure to cross-border congestion, making interconnection capacity and regional market integration even more important for balancing supply and demand.

The Week 26 results indicate that the northern part of Southeast Europe has become the region’s primary source of wholesale price pressure as summer demand intensifies. If high temperatures persist through July, while hydro generation remains constrained or fuel costs increase further, Hungary and Romania are likely to remain at the top of the regional pricing curve, with tighter market conditions continuing to influence electricity prices across neighboring SEE markets.

Elevated by Virtu.Energy

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